Twitter Launches Brand Pages

Published December 8, 2011 | By Duncan

Today, December 8, 2011, twitter officially announced that they have launched brand pages for their popular social networking platform, just one month after Google announced the launch of their Google+ Brand Pages.

The New Brand pages have 2 new key elements:

Customizable Large Header Images

The new Brand Pages can be customized with large header images that companies can use to display their logo and tagline more prominently than under the standard format.

Top Tweet Selection

Companies/Brands may also choose to keep a specific tweet at the top of the page’s time line, and that top tweet will also auto-expand to show an embedded photo or video from Flickr, YouTube or other sources, without any action from the user.

Twitter is launching brand pages with 21 Companies/Brands: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Heineken, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, NYSE Euronext, Paramount Pictures, PepsiCo, Staples, Subway, and Verizon Communications Wireless.

The new design also lets brands separate their @ replies and mentions.