Leo
Internet Marketing is like picking fruit
Internet Marketing is a scary term. What do you do???
We have been receiving so much information on the subject, we decided to put together a plan on how to do it based on the current technologies and how internet users can be reached. Our research shows that the processes are not complicated but they are very time consuming. But on the other hand the results are quite exciting.
The biggest thing that needs to be done is to research, then analyze and finally plan your approach. The urge is to jump right into the process and “blast” the world with information. But there are so many portals to consider. Analysis is important to making the right decision on where to spend your marketing dollar. The research part of the plan does something else, it helps you focus on your marketing direction and that takes that “forest feeling” out of the equation. Research enables you to see the fruit bearing trees. Shaking a spruce tree to get apples to fall doesn’t work. Neither does advertising or putting information in front of someone who is not interested won’t get new clients.
So, don’t be scared of Internet Marketing rather plan and prepare. The fruit is there for the picking. We have put together several tools that makes this process a lot easier for everyone. Contact KMH Kreations and let us be your guide through the process.
Use of Internet technology as we see it
I saw an article on the TV news about blogging and making money. What a great idea! It was quite interesting to see how people are writing and other people reading and then are going to other sites they saw listed (linked) to the blog site. Because of the visits to other sites posted on the web site, the blogger is making money and advertisers are making money and everyone has a great experience.The idea is not new, but the ways to do it are a lot easier with new technologies. Best part is that it appears that this form of technology meets the need of a lot of people.
I will caution you that a good blog site takes dedication and time to develop a following. The rewards can be very nice, but it is work. I am not trying to scare anyone away from blogging, rather I am trying to set a proper expectation of the task. Like any real opportunity you need to work at it, and with time and perseverance; good things will come to you.
It is actually a lot of fun and very rewarding to the soul…
I have a website, why do I need to update it?
This is probably one of the toughest thoughts for a customer to understand.
We typically ask the question, “Do you know the difference between a “Static” and a “Dynamic” website?” To explain we then ask if once you buy or build a website do you think you are done, well if so, then what you want and have is a “Static” site. Nothing changes on it!
A “Static” site may be okay to store information but if you want people to come visit your site again and again and learn about you and your company, and then buy or at least associate with you it needs to constantly change and that is definition of a “Dynamic” site.
Website are much like clothing, styles change and that influences what customers and clients think of you and how they feel you will take care of them. Your webmaster needs to be always looking for new and improved ways to tell your story and help you to promote your business.
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The bottomline is, if you are getting all the business you expect from your website; GREAT. But, if traffic is slow and when you look at your traffic data, you find visitors are actually making very short visits; then I suggest that it is time to consider an update to increase your contact visits and business prospects.
