Social Media
Google+ Launches Brand Pages for Businesses
Today, November 7, 2011 Google has announced that they have launched their version of the Facebook Fanpage called Google+ Pages. The new Google+ pages look very similar to Google+ Profiles, except for a little icon that designates that it’s a Page rather than a Profile.
“So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide,” Says Vic Gundotra, Senior Vice President of Engineering at Google. Continue reading
Ways to Secure and Protect Your Online Reputation
In this day and age, most people have an “online reputation”. This reputation is based on online profiles, tagged photos, Blog Comments, Articles, Reviews, and many other sources. Managing your online reputation is crucial when it comes to future employment, partnerships, or any other social aspect of your life.
Everybody is watching! Protecting your online reputation is crucial at this time in our world. Have no fear; there are some things you can do to make sure your online reputation remains untarnished, and even some things you can do to fix a blemish if it has occured. Continue reading
How a Negative Post or Comment Can Help a Social Media Profile for a Business
Any business that engages in social media will get its fair share of angry or unhappy customers; there are many ways to handle the comments professionally, but many companies overlook the benefits of negative feedback.
Negative feedback can be turned into a satisfied customer, as long as it is handled to the customer’s satisfaction. Let’s take a look at the positive benefits of negative comments. Continue reading
The Dark Side of Social Media in 2011
With Social Media rising in heaps and bounds, everybody should be excited with all of the changes that are happening, right? Not entirely so. Unfortunately, with the increase in popularity and the technology available, there are a lot of tricks being used in social media to dilute the personal experience.
Social Media was designed to provide users with an interactive online experience, allowing friends and family to connect with one another whenever they wish, making the world just that much smaller. The thing is, that with the popularity of social media comes some negative setbacks that are exploiting the experience, primarily to gain popularity for commercial brands, SEO companies, and internet marketers. Rather than use social media the way it was originally intended, they ploy these tactics to drive up traffic, increase popularity, and rank better in search engines.
Now you might ask yourself: What is wrong with that? The answer I would give if consulted on the subject is: Even though these tactics are effective, they are taking the personal connection out of social media. Below I’m going to share with you some “dark side” tactics used in building audiences and you can decide for yourself whether you would use these or not. Continue reading
How to Grow an Organic Twitter Following
Growing an organic Twitter following takes time and work, but the rewards outweigh the cost. Twitter was built to allow people to engage and share information in 140 characters or less. If you are looking to build a following with automation software or just to look popular, then this is not the article you are looking for.
The accounts I manage are growing at a steady pace with these tips and tools I share today. With some luck and the right execution, your Twitter account will grow nicely, full of real and interesting people that you can network with and promote your knowledge, product or service. Continue reading
